How Ghanaians Use Social Media for Good

Kaijsa, co-founder of Blogging Ghana addressing the participants.

Kaijsa, co-founder of Blogging Ghana addressing the participants. Photo Credit: US Embassy Ghana

On 9th May, 2015, I took part in the converging of Ghana’s finest bloggers in the “gold city” of Ghana (not the usual Accra). The event caught the attention of netizens to regularly check Twitter updates from the hashtag – #BlogCamp15. This was the first the annual biggest gathering of social media enthusiasts and bloggers ever to be organised in Kumasi – “the gold city” and it was a privileged to have participated.

The theme for this year’s #BlogCamp15 was “Social Media for Good”. The goal of BlogCamp15 was to understand how individuals, corporate bodies and civil societies use social media to create positive change or provide solutions to social challenges.

Participants take selfie with the selfie stick.

Participants take selfie with the selfie stick.

To understand how corporate entities use social media for good, Pz Cussons shared their story. ” At Pz Cussons, we use our social media platforms to provide health information to everyone especially mothers. Mothers visit our social media platforms to share their maternal problems and we engage them through live expert dialogue. Pz Cussons within an hour answers over a hundred questions through our Social Media,” said head of digital marketing, PzCussons, Stephen Naasei Boadi.

During the breakout session on “how social media can cause change?”, Kobby Blay (@kobbyblay), a nurse and founder of HealthNestGH said “I used Facebook to bring together 300 volunteers for Ebola education.”

Blogging Ghana is the only recognised civil society organisation in Ghana, that has revolutionised the social media usage in the country. It has persuaded many organisations on why social media is important in running their activities.

#SuameGang, led by  Naa Oyoo Quartey,won the BlogWalk photo competition

#SuameGang, led by Naa Oyoo Quartey,won the BlogWalk photo competition. Photo credit: US Embassy Ghana

The group has also trained a lot of young people to become “social media managers” of various brands in Ghana. “We have most of our members being employed as social media managers, a profession which did not exist in Ghana. Social media enthusiasts are now invited by both radio and TV as panelists for discussions on national issues”, said the Director of Finance, Blogging Ghana, Nii Ayittey

In Ghana, there have been instances where comments made by government officials have been reneged or their social media accounts been closed down due to pressure from social media users.

It was a great opportunity to have participated and interacted with a lot young social media gurus and connect with them. I was privileged to have met my social media friends in real life. The key lesson from the event is “there is power in a tweet”.